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| founder = Nathaniel Turner Zachary Weinberg Scott Becker Michael Provenzano | location_city = Philadelphia, Pennsylvania | location_country = | industry = Advertising | homepage = (www.invitemedia.com ) }} Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc. on June 3, 2010. 〔(【引用サイトリンク】title=Investing in Exchange Bidding )〕〔(【引用サイトリンク】title=Invite Media is now part of Google )〕 for $81 million.〔(【引用サイトリンク】title=Google’s Final Price Tag for Invite Media: $81 Million )〕 Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.〔(【引用サイトリンク】title=Invite Media, Almondnet partner for keyword, segmented data )〕 Invite Media was purchased shortly after Google completed their acquisition of AdMob on May 2, 2010.〔(【引用サイトリンク】title=We’ve officially acquired AdMob! )〕〔(【引用サイトリンク】title=Google Continues to Expand Its Advertising Empire )〕 Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of Consumer Watchdog puts it: "The ink is hardly dry on Google's questionable AdMob acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?" 〔(【引用サイトリンク】title=Consumer Groups Call on FTC to Investigate Latest Google Ad Company Purchase )〕 There was speculation about Google acquiring Invite Media almost as soon as the AdMob deal was successfully completed, because Invite Media offered "a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges".〔(【引用サイトリンク】title=With AdMob Out of the Way, Is Google Set to Buy Invite Media? )〕 ==Information== Invite Media was founded in April, 2007, and they are the creators of Bid Manager, a "universal buying platform" for display media.〔(Invite Media - About Us )〕 Bid Manager supports many different advertisement exchanges, including DoubleClick, Yahoo, Google, AdBrite, Microsoft, and Right Media.〔(Invite Media - Official Website )〕 Even though Yahoo directly competes with Google in many different areas, Yahoo has stated that they plan to continue working with demand-side platforms, including Invite Media.〔(【引用サイトリンク】title=Demand-Side Platforms: The Pilot )〕〔(【引用サイトリンク】title=Yahoo!’s McGrory Says We’ll Keep Working With DSP Partners (Invite Media) )〕 In an interview with AdExchanger, Google publicly stated that they would not give their own DoubleClick Ad Exchange an unfair advantage, and their technology will remain unbiased and neutral, however, they plan on making it work seamlessly with their own DoubleClick for Advertisers ad serving product.〔(【引用サイトリンク】title=Google VP Of Product Neal Mohan Discusses Invite Media Acquisition With AdExchanger.com )〕 By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface.〔(【引用サイトリンク】title=Google’s Mohan: Invite Media Fills A Missing Piece In Display Strategy )〕〔(【引用サイトリンク】title=Google Buys a DSP )〕〔(【引用サイトリンク】title=Google Buys DSP Invite Media )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Invite Media」の詳細全文を読む スポンサード リンク
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